Key Takeaways
Managed analytics Services offer high impact data solutions without the in-house overhead and headaches
Managed Analytics Services are especially high impact for small businesses (SMBs) for whom hiring and retaining expensive data professionals is cost prohibitive
Managed Analytics Services provides impacts in weeks, compared to months or years to stand up an internal data team
Managed Analytics Services are fractional - they scale to meet your needs and allow businesses to pay for what they need, as they need it
Managed Analytics Overview
Managed analytics as a service (MAaaS) is a solution where a third-party provider handles the entire analytics process, from data collection to insights generation, allowing businesses to leverage data analytics and automation without the complexities of managing an in-house team
A fractional data team is a specialized, external team of data experts that integrates seamlessly with your organization to deliver MAaaS. They provide the benefits of an in-house data team, such as tailored insights and strategic support, without the overhead and complexities of hiring and managing full-time staff. This approach helps businesses leverage high-quality data analytics and automation efficiently and cost-effectively.
Think of a WeWork. You can quickly adjust the spend and office space based on fluctuating needs of your business. This structure is applied to your MAaaS partner allowing you to focus on your business and know that you have a data team that can scale to meet your needs as they change.
MaaS providers such as Durham Data Company (DDC) transform disparate data from your tech stack into unified and actionable data products such as executive dashboards.