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Cutting SaaS spend by 20% isn’t about negotiating better contracts—it’s about fixing your data flow. Revenue leaders are great at choosing tools for specific jobs. The real challenge? Retroactively connecting those tools to get a complete view of the customer journey. When your tech stack is a patchwork of disconnected systems, you end up with data silos, manual exports, and wasted time.  At Durham Data, we help B2B startups and SMBs build scalable, integrated ecosystems—not

Your team’s time is too valuable to waste on reconciling conflicting reports or chasing down data across disconnected systems. Yet that’s exactly what happens when your revenue data lives in silos. Sales, marketing, and customer success each operate in their own world, and the result is slow decisions, incomplete attribution, and missed opportunities. A modern data strategy changes that. It gives you a clear, centralized view of what’s working—and what’s not—so you can double

We’ve heard it before.   One of the most common issues our clients face is trying to understand what's working and what’s not and where spend should be redirected. SOME ads convert. Others flop. But tracking these leads down the funnel is nearly impossible without a centralized data source. This allows all of the revenue tools to store their data so we can match it all up. Each tool tells its part of the story, allowing the combined data to paint a complete picture of your ne

In today's world, data is everywhere, and it's changing how small businesses operate. Many small business owners feel overwhelmed by the amount of data at their fingertips. The truth is, harnessing this data can open up incredible opportunities for growth. By working with data consulting experts, small businesses can transform their data into actionable insights that lead to increased revenue. This blog post explores the benefits of data consulting services and how these part

In the digital age, small businesses are flooded with data that can feel overwhelming. Every day, sales numbers, marketing metrics, and customer interactions pile up in various tools and systems. This scattered information can lead to missed chances and a lack of clarity about what works and what doesn't. The solution to these challenges lies in creating a unified view of your data. By bringing together and analyzing data from all your systems, you can spot connections, recog

In today’s rapidly changing business world, small to medium-sized businesses (SMBs) increasingly rely on their sales and marketing teams to drive revenue. Understanding and optimizing the sales and marketing funnel is essential for any business to succeed. However, many leaders in these areas face significant challenges due to data spread across various software tools. Managed Analytics Services offer a powerful solution for SMBs looking to improve their revenue operations th

In today's fast-paced digital world, the rapid rise of artificial intelligence (AI) presents both exciting opportunities and significant challenges for small businesses. Those that embrace data effectively will not just survive; they will thrive. A critical step in this transformation is creating a data warehouse. Why is this so important for small businesses, and how can managed analytics services propel your journey? Understanding the AI Landscape AI is revolutionizing how

In today's data-driven world, having a solid data strategy is vital for businesses that want to thrive. A data strategy clearly outlines how an organization will collect, manage, analyze, and use its data. This thoughtful approach allows businesses to improve their decision-making, making it faster and more informed. A strong data strategy focuses on two critical goals. First, it aims to make data actionable—transforming insights into concrete actions. Second, it strives to s

Key Takeaways Managed analytics Services offer high impact data solutions without the in-house overhead and headaches Managed Analytics Services are especially high impact for small businesses (SMBs) for whom hiring and retaining expensive data professionals is cost prohibitive Managed Analytics Services provides impacts in weeks, compared to months or years to stand up an internal data team Managed Analytics Services are fractional - they scale to meet your needs and allow b

In an age where every decision counts, businesses are on the lookout for effective ways to boost their revenue and maintain a competitive edge. One of the standout solutions available today is Managed Analytics as a Service (MAaaS) . This service helps organizations utilize analytics without the headache and cost of an in-house data team. Let’s explore how managed analytics can elevate an organization’s Revenue Operations (RevOps) and highlight three significant use cases tha